So I decided to do my own comparison.
What I found when comparing the nutrition facts panel of Nutella vs. say Betty Crocker Frosting (2 tbsp each):
-Nutella came in 70 calories higher than the frosting (200 calories vs. 130 calories)
- Nutella was higher in fat (11g vs. 5g)
-Nutella was higher in sugar (20g vs. 18g)
-Nutella had more protein (2g vs practically none)
So from this perspective, the chocolate icing wins out. But we also have to consider the issue of nutritionism. Focusing on specific nutrients rather than the product as a whole. For example: An avocado is high in fat and french fries are high in fat but we have to understand that the fat from the avocado is better for us, not to mention the other minerals and vitamins the avocado can provide.
Perhaps this argument can save Nutella from being damned to the world of junk foods. This lead me to look at the ingredients list on the side and I was disappointed to see: sugar, palm oil, hazelnuts, cocoa, skim milk, reduced minerals whey (milk), lecithin as emulsifier (soy), vanillin.
For those less comfortable reading labels, ingredients are always listed in order from greatest amount to least amount. So Nutella's first two ingredients are sugar and palm oil (a cheap oil that tends to be high in saturated [bad] fat).
Therefore the argument that "Nutella is made from hazelnuts so it must be healthier" doesn't hold much weight. If this is a good product than I suppose pie is a healthy fruit choice and battered broccoli are a good way to get your vegetables.
Sorry Nutella, you just don't make the cut.