Does it look like my leftover Halloween candy?
Does it look like something I payed 25 cents for at an old school vending machine?
Did I maybe rob some school children on my way home from the grocery store?
No. No. No.
What you are looking at is the newest line of multivitamins from Centrum. Centrum Flavor Burst Adult Chews Multivitamin.
Yes, these are for Adults.
I was given these at a conference for registered dietitians which had a small market where companies could promote their new products. At first I was stunned by the idea that you would want to make vitamins look MORE like candy. According to the rep, it's what people had asked for. They wanted something that was tasty in order to get their vitamins. I argued that making vitamins look more like candy was just asking for a kid to find them and eat the whole jar to which she assured me that the child proof cap was more than enough.
Is the idea of taking a pill to get all the vitamins you need so unappealing that people need sugar and a bright color coating in order to get it down?
The reality is that while taking a general multivitamin has some benefit to it, most of the vitamins compete with one another so ultimately they start to cancel out each others absorption.
So then what are you really getting?
Candy with a few extra vitamins in it.