When I compared this new bread to their standard 100% whole wheat I was not surprised to see that the veggie bread was a little higher in calories (about 25 calories more per slice). The formula for the bread likely had to change to deal with the added fibre and starch from the vegetables. I was a little disappointed to see that the veggies didn't add any new fibre. The veggie bread also had slightly higher amounts of certain vitamins including iron, vitamin A, calcium and roboflavin.
In general, many people under eat their vegetables so I can see the appeal of sneaking them in through vegetable drinks, pastas and breads. What people need to remember is that when you have your vegetables this way, it is NOT the same as eating regular vegetables. These vegetables have been processed. Sometimes their beneficial fibre is stripped away or some of the nutrients get killed off due to things like cooking or pasturization.
The less processed your vegetables are, the better they are for you. There is certainly nothing wrong with cooking them but if your veggies are sitting in front of you and your cant actually identify them as that vegetable, there is a chance some of the benefit has been lost.
Overall, if you want to try this product, go for it. Just be aware it is slightly higher in calories than the standard version. I wouldn't rely on this bread as a source of vegetables either. Every two slices comes with 310mg of sodium (salt). So if you decided to have a sandwhich every meal, you would get a whole 1.5 servings of vegetables (according to the company) and a generous 930mg of salt (almost 2/3 of the recommended intake for the day).