One of these marketing ploys is Omega 3s.
I am not saying that omega 3 is a ploy itself. Omega 3 is a very healthy fat found in fish, seafood, flax seeds and walnuts. It promotes good cholesterol and brain health.
The problem is that companies have recognized this and started supplementing omega 3s into everything from eggs, to milk to even peanut butter. But how beneficial is the addition of omega 3 to our foods.
Well in some cases, not very valuable at all. If you read my post on omega 3 peanut butter, you will remember that the tiny amount of omega 3 they added didn't even register on the nutrition facts panel. Frustrating when you think about how much more you end up paying for this 'improved' product.
Well now I want to draw your attention to omega 3 eggs. I used to be an avid promoter of omega 3 eggs, thinking that the flax fed chickens would provide an egg significantly higher in omega 3 from the original. It made sense especially when there was a 2-3 dollar price difference on a dozen eggs.
What I was shocked to find was this:
Average egg: 37mg omega 3
Omega 3 egg: 40mg omega 3
Knowing that most of us need 500-1000mg/day to get the full benefit of omega 3's it really makes you scratch your head.
I do recommend free range eggs. Free range means that the chicken was allowed to roam around and eat grass (it's natural diet) as well as seed. Often these chickens are much healthier and as a result, produce a better quality egg.
So if you can afford free range eggs or are lucky enough to have a local farmer to buy from, I highly encourage you to do so.
And keep checking the lables. You never know what's in your food until you look!